The 21st century has seen a major turnaround from the last decade in every industry. The job structure has changed drastically in the last few years with a shift from 9 to 5 desk jobs to being one’s own boss.
To break free from the shambles of corporate jobs, people started monetizing their skills, and social media influencing was birthed. It spread like wildfire as the need for engaging content grew with our increased dependence on social media.
Influencers are going for each and every realm, be it gaming, travel, lifestyle, fashion, beauty, and bringing engaging content to the table. Now, let’s explore what this full-time job really entails.
Who is a Social Media Influencer?
Influencers are people passionate about their art, working 24/7 to churn out riveting content for their army of followers. Since social media is the most idyllic democratization platform, who’s who doesn’t matter here and all that counts is your talent.
Influencers can function on various platforms like blogging on Youtube or using Instagram for influencing. Also, influencers can work in different spheres through which they engage in paid collaboration with brands associated within their area of expertise.
For example, James Charles, a makeup blogger does paid promotion of brands like Sephora, MAC while portraying his own exceptional techniques and being a trendsetter in makeup.
What Does It Take to Be a Social Media Influencer?
First off, you need to know the ins and outs of social media as you can’t cultivate the crop without knowing how fertile the land is.
And to begin with, it is mandatory to have the technical skills to operate in such a competitive digital environment and add your own flair to it in order to stand out.
Video editing skills top the list here aside from having decent photography skills to capture the beauty in anything. Most importantly, you must establish a niche for yourself so that all your creative energy flows in one direction.
This also helps you to streamline not just your target audience but also the type of brands to collaborate with. Not having a niche would be like rowing a boat in a sea full of ships so take your pick and get working.
The Inputs and Outputs of a Social Media Influencer
The inputs are directly proportionate to how passionate you are towards your craft.
Being your own boss, you decide how many hours you want to work in a day. Most lauded influencers say it’s a full-time job where a lot of time goes into research and then into execution.
Now, the output also varies according to your following and reach. For an influencer with 6 million followers on Instagram, one paid promotion can fetch him/her up to $200,000.
So, you can work your way to make more money by making better content and networking extensively as influencers are paid on a per-post basis.
With Great Talent Comes Great Responsibility
If you’re a social media influencer, you’re practically a celebrity so both your failures and achievements will be celebrated by the media and your followers with great gusto.
Also, with this fame comes great accountability as you’ll be answerable to your audience for every piece of content you make. Moreover, it is very important to make sure all your content is original.
And in case, it is inspired by someone else, it is a good idea to give the due credit or you’re in for some trolling.
Did you know that many influencers have been kicked out of the hall of fame due to plagiarism like Jay Shetty, the life coach whose quotes were supposedly “inspired” from different sources.
The Bottom Line
Social media influencing is a tough nut to crack, which is an unpopular opinion. This job takes a humongous amount of time and effort along with having a unique style to bewitch your audience with.